Continuous pricing
Can Your Pricing Keep Defending Itself?
16 May 2026 · 8 min read
Why B2B is moving to continuous pricing.
You build incredible products, Lagotta helps you price them
The pricing OS for innovative products
Lagotta
Ask Lagotta about a price…
What this unit is worth to Halsten Steel
Founded by alumni of
How it works
A defensible number behind every price, and the ROI case to hold it.
Priced from your buyer's side
Lagotta models your buyer's best alternative and how your product differentiates from it. Based on objective factors, you'll get a recommended price fork that will have a direct impact on your profitability.
Walk in with the why
Lagotta gives you a strong ROI case to defend and discuss the deal with your customer.
Alternative AOur unit
What they pay€85€118
Missed additional revenue€33€0
Extra running cost€19€0
Total comparison€137€118
Across 20,000 t / yr
in the buyer’s pocket
+€380k
Change one input. Every price follows.
Lagotta keeps track of your market so when something moves, every price that depends on it recomputes, each with the reason it changed attached. Ready for you to approve!
Market parameter
EUA carbon
€63€75/t
Market shift
New competitor
enters the market
Competitor A
€85€97/t
Ceiling€142€154
Target€118€126
Floor€68€74
See what your product could be priced like in 30 minutes
A working session with a founder and pricing expert. No fit? You’ll find out quickly.
Resources
Notes on pricing innovation
You Know Your Customer. Your Pricing Likely Doesn't.
22 May 2026 · 7 min read
Knowing the customer might be the easy part, what to do with it?
The Prerequisite Nobody Mentions
14 Apr 2026 · 5 min read
The question that makes or breaks pricing based on value.